#welovetech

#welovetech was Kapsch AG’s campaign around the one thing its staff and visitors had in common: an enthusiasm for the technology they work on. Anyone could send in a photo, and the best ones each month won a prize.

Getting the pictures in. An upload form for people who wanted the direct route, and Twitter and Instagram watched for the campaign hashtags, so a post on either counted as an entry without anyone re-uploading anything. Everything landed in an admin area where the team could look at a submission before the public did.

Getting them out again. A bilingual gallery with the voting that decided the monthly winner, and a mosaic composed from the submissions — the campaign portrait, made out of the pictures people had sent in.

The platform ran on a server I set up and maintained, which for a campaign site mainly means being ready for the days when a post does well and everyone arrives at once.